![]() ![]() Harper told that the brand isn't planning global private jet tours like Four Seasons saying, "That would take the focus off the properties and the destinations." He said the group has been ahead of the trend towards experiences, adding, "Our concierges have been doing it for a long time." He gave as an example hot air ballooning as popular with guests of The Phoenician.Īccording to marketing material, the “new logo connotes a stamp of excellence in a letterpress typeface and was inspired by the craftsmanship of engraving stone. The brand already uses #GlobalExplorer as a hashtag for its brand ambassadors. “Our goal with this campaign was to illustrate how our hotels are true representations of their destinations and to celebrate our guests as storytellers, collectors, and explorers.” A second phase of the campaign due to launch in 2016 will see guests being able to participate. Harper II, Global Brand Leader, The Luxury Collection Hotels & Resorts. “This marks a milestone year for The Luxury Collection brand, with a robust pipeline of global growth and an increasing demand from owners who find tremendous value in partnering with us so there couldn’t be a better time to introduce a new brand identity capturing the demand for true experiential luxury,” said Hoyt H. They all then go on to invite readers to “Experience a curated ensemble of the world’s most iconic destinations at The Luxury Collection hotels and resorts.” The new tagline is “hotels that define a destination.” There were be a total of 11 executions in the first phase, and executives said they expect with 100 properties open and 20 more expected to open in the next three years the campaign will have have staying power. Each ad has a sentence about the featured property. was able to view six executions, featuring The Phoenician in Scottsdale, Arizona Los Alcabos in Mexico City The Romanos in Costa Navarino, Greece Hotel Imperial in Vienna, Austria Excelsior Hotel Gallia in Milan and Hotel Marques de Riscal in El Ciego, Spain. Last week Marriott International's The Ritz-Carlton brand announced an image makeover.Īds each feature a different property in The Luxury Collection. The announcement comes on the heels of a $100 million media blitz and makeover for its four-star Sheraton brand and the launch earlier this year of Tribute Portfolio, a soft brand that will target non-branded properties in the four-star category. ![]() Starwood Hotels & Resorts is expected to announce later this week the first phase of a new brand identity rollout with a global advertising campaign for The Luxury Collection, its brand representing five-star properties that trade under their own names.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |